Diddy’s Daughters Launch a Streetwear Brand While He’s in Jail (No Pressure)

In a plot twist that’s as surprising as a cold cup of coffee, Diddy’s twin daughters, Jessie and D'Lila, are launching their own streetwear brand called “12TWINTY1” while dear old dad enjoys a little vacation at Fort Dix. Because, naturally, what else would the offspring of a music mogul do? The fashion duo kicked off their venture on Tuesday, effortlessly checking the UNISEX box—because, let’s face it, why not? Diddy, apparently proud (what else does he have to think about?), gushed that these enterprising young women have “worked hard to build something that’s authentically theirs.” How inspiring. They’ve been teasing their upcoming collection on social media like it’s the next big thing, but spoiler alert: we’re probably looking at a range of basic graphic tees. With friends like Kim Kardashian, Kaia Gerber, and Kylie Jenner backing them (talk about name-dropping), there might be a spark of interest from Gen Z. Or maybe not. Anyway, let’s just hope Daddy Diddy doesn’t try to play fashion police from his cozy cell. Good luck, sisters.

—Kit